Beginning in 2009, multiple focus groups of both students and parents and comments reported in the Service Phoenix
complaint management system identified the need for BCS to further develop its use of social media. In addition, multiple
comments collected in the DASH system from conference reports, board meeting public comments, and other venues
made reference to the growth of social media and the need for school districts like BCS to use them to engage students and parents. During the SPP, these comments were aggregated, reported in step 4, and analyzed in step 5, yielding the decision to create a committee to study the opportunity and recommend a BCS approach. The approach the committee recommended was fully deployed (CC-2). In addition, a related social media requirement was added to relevant key work processes. In 2013, committee workforce members won a Distinction-Level Learning Team Merit Award (LTMA) at the National Quality Education Conference (NQEC).