Imagine, for example, that you have just been introduced to Mr. Rehkop.
To remember his name, you could picture him wrearing a police uniform. Then replace his nose with ray gun. This bizarre image will provide two hints when you want to remember Mr. Rehkop’s name: ray and cop.
This technique works for other kinds of information, too.
College students who used exaggerated mental associations to remember the names of unfamiliar animals outperformed students who just used rote memory