The article focuses on new growth opportunity for retailers brought about by carbon footprint labeling. According to Verdict Consulting, a new carbon footprint label category could surpass the organic, health and wellness, local sourcing and fair-trade labels in importance and sales volume by 2020. It cites the possibility that fast moving consumer goods (FMCG) in the European Union (EU) could have the new label. In the author's view, this labelling will provide new choice to consumers.