Most organizations tend to set numerical goals and targets for teams: increase market share by 10%; reduce costs by 5%. Team goals should not be numbers-driven; that weakens the chances for success. Rather, the team must have a qualitative goal that everyone on the team understands, such as examining a new market opportunity, making a decision to expand or contract in a certain market, or dealing with a crisis. Setting numerical targets is important, but should not be the team’s objective.