The aggregate level of satisfaction or fulfillment that a consumer receives through the consumption of a specific good or service. Each individual unit of a good or service has its own marginal utility, and the total utility is simply the sum of all the marginal utilities of the individual units. Classical economic theory suggests that all consumers want to get the highest possible level of total utility for the money they spend.
The overall amount of satisfaction achieved by a consumer due to the purchase and use of a particular item or service. Consumers theoretically wish to obtain the maximum degree of total utility for the amount of money that they expend on an item or service offered by a business.