The internal strengths of the Xerox corporation relative to the competition in the industry includes the following strengths. First, I believe that Xerox has a favorable brand name image. The company was one of the pioneers in the document processing business, and the name stands for quality, state-of-the-art technology, and good service. Many Japanese brands may not have such a favorable image. This image was enhanced by the introduction of the "Total satisfaction guarantee" where instead of monetary refunds, the products are replaced. Secondly, I believe that Xerox corporation has an excellent quality management team. This fact has enabled the corporation to increase its market share. Also, Xerox places a heavy emphasis on employee participation in operational decisions. Also, the people in the Xerox organization are of a proactive nature, rather than a reactive. This will make it possible for the company to set industry standards, rather than respond to the actions of competitors. Also, employee participation programs makes it possible for Xerox to gain valuable information from the "bottom up" and the company should be well prepared to meet new customer demands.