This study identifies the opportunities behind discovering a typical package of organic food products. The theory of prototypicality, discussed in the literature review, suggests that identifying a typical package has the potential to make communication of product values easier and faster. Based on this theory, it can be assumed that designing a typical organic food package, by using the most prominent characteristics identified in this research, can be beneficial. It can convey the message that a product is organic easier and faster. In that way, consumers can easily differentiate between organic products and conventional ones, and between organic products from different categories in the stores. Realizing the benefits of knowing what a typical organic food package is can be very useful for companies selling organic foods. As there are no written rules for packaging design of organic food products, it is a very difficult task for managers to construct a package that will successfully convey the right messages. Until now, managers have been guided by different principles when deciding on the elements of organic food packages. Packaging of organic foods has to communicate to consumers the natural origin of the product. By using different techniques to achieve that, it is difficult to ensure the successfulness of the message. The use of typical packaging elements presents managers with the opportunity to design a package that can deliver the right message, the organic one. Sending the right message can provide the product with the necessary recognition by consumers and make it successful. Identifying the most prominent characteristics of organic food packages can contribute to managers who would choose a safer and promising strategy by relying on a typical design. However, it also can be useful to managers who would utilize the typical organic package to design another one that is not typical. This will differentiate their product but might not convey the organic message effectively.