a student sit-in to integrate lunch counters decided not to buy new Easter clothes as a means of influencing Nashville merchants. On May 10 the summer of the six downtown stores were integrated. During the summer of 1960 about 250,000 people in the Philadelphia area carried out a “selective patronage program” against the Tasty Baking Co. of Philadelphia, in order to obtain equal job opportunities for Negroes. Faced with further boycotts, the Pepsi-Cola Company and Gulf Oil in Philadelphia then quickly capitulated and hired Negroes for position from which they had previously been excluded.
Consumers’ boycotts may sometimes involve the publication of “un fair, ““black,” closed,” “we don’t patronize,” and ‘fair,” lists or the use of union label as a means of guiding purchasing power. “Selective buying campaigns “encouraging patronage of name firm with nondiscriminatory hiring practices-as distinct from listing firms not to be patronized - have sometimes been used as means of sidestepping laws against boycotts in some American states.