Budget & Sales Forecasts: Expense budget for the implementation tasks and a forecast of the sales revenue expected as a result of the marketing plan. In addition, there should be an explanation of the assumptions on which the sales forecast is based, including how it relates to the number of potential customers in the target market.
Evaluation of Results: Description of what are the criteria for
success of the plan, and how to measure that success. By regularly
monitoring progress, can determine when what strategies are working, and implemented needed changes to insure the goals are met.