Research philosophy is the decision of which method is best suitable to gather,
analyze and use data on a particular concept. The two main research traditions are
Positivism and Interpretivism, each having different vision on the objectives of research.
Therefore, they also have different methods for collection of data.
Positivism, also known as scientific research, looks at society under scientific laws and
analysis the facts, believing that reality is generally stable, observable and can be described
from an objective point of view (Roberts 2005). This form of research favors quantitative
methods to measure phenomenon, also isolating individual factors and manipulating reality
to identify dependent and independent variables. Positivists use predictions made on the