Information technology generates fundamental changes in the nature and application of
technology in business. Information Communication Technologies (ICTs) can provide powerful
strategic and tactical tools for organisations, which, if properly applied and used, could bring great
advantages in promoting and strengthening their competitiveness [63,64]. The proliferation of the
Internet, as a main stream communication media and as an infostructure for business transactions
has generated a wide range of strategic implications for businesses in general as well as for the
travel and airline industries in particular