the findings of this study support the notion that adventure travelers represent a significant, growing market. this research indicates that the value of the global adventure market is $89 billion. Adventure tourism does not appear to be trend spacific to any one geographic area,as the results indicate similar findings in North America, Eu-rope and latin america, where increasingly, travelers continue to explore deeper into communities and seek to connect with nature. Even in the midst of growth, we found some adventure travelers do not hold valid pass-ports and are not necessarily traveling farther from home to get an adventure experience.