Operational Strategy
AirAsia’s objective is to be the leading low-cost carrier in Asia. One of the components in its management strategy is to maximise shareholder value. AirAsia is a publicly listed company on the Malaysia Stock Exchange (Bursa Malaysia), having launched its initial public offering in November 2004 and raised over RM700 million. Its strategy for profit creation is through prudent expansion of routes and networks within Asia, reinvestment of profits to develop the business further (no dividends are paid out) and focus on brand enhancement.