the result of the test of this hypothesis indicates an r-value of .646 which means that PEST analysis has about
64.6% contribution to the SMEs growth strategy.Since 64.6% ˃50% and p. 0.05 ˃ 0.029, the relationship or the
contribution is considered positive and significant.Consequently, the null hypothesis which states that there is no
significant relationship between PEST and SMEs growth strategies is rejected and the alternative hypothesis
accepted.This means that a careful consideration of PEST before choosing and implementing any strategy by
SMEs will make about 60.1% improvement in the strategy adopted for growth by SMEs.