Implicitly this approach presupposes that the tourist’s satisfaction is determined by the attributes associated with his/her reason for selecting the destination. This means ignoring the existence of negative features which, if known beforehand, could lead to the decision not to select a particular holiday destination. Similarly, once at the destination, these negative features could become determining factors of the tourist’s overall satisfaction or his/her intention to return. Among others, crowding and congestion, or over-commercialized places are possible examples of such negative features.