The ice cream today known as Magnum was developed in Belgium at the Ola laboratory (Baasrode) in cooperation with the Belgian chocolate producer Callebaut and launched in Germany in January 1989 as an upmarket ice cream for the existing Nogger brand. It was originally manufactured by Frisko in Denmark.[1] The original Magnum (later rebranded as Magnum Classic) consisted of a thick bar of vanilla ice cream on a stick, with real chocolate coating. As there was no real chocolate which could stand the temperature of −40 degrees Celsius, an ad hoc chocolate had to be developed.[2] The original Magnum had a weight of 86 grams and a volume of 120 mL)[citation needed].
The company also started selling Magnum ice cream cones in 1994 and an ice cream sandwich in 2002