there is a tendency for the development of a gradual reliance on the
contracting company for non-farm-related matters. With their dominant
position, agribusiness firms might become a last resort benefactor in areas
where public services are weak or non-existent. Firms may provide some social
services and do small favours to farmers, such as the provision of free
transportation rides or the distribution of promotional gifts (t-shirts, caps,
pencils, etc.). The reliance on the firm to provide such services and favours
weakens a farmer’s bargaining position and reinforces the firm’s ability to
exercise monopsonistic conduct.