Question: "What age groups like the silver BMW M5?" The data can be mined to compare the age of the purchaser of past cars and the colors bought in the past. From this data, it could be found whether certain age groups (22-30 year olds, for example) have a higher propensity to order a certain color of BMW M5s (75 percent buy blue). Similarly, it can be shown that a different age group (55-62, for example) tend to order silver BMWs (65 percent buy silver, 20 percent buy gray). The data, when mined, will tend to cluster around certain age groups and certain colors, allowing the user to quickly determine patterns in the data.