in a bid to further expand its reach in Asia, Indian luxury jeweller Nirav Modi opened its first shop at Elements in Hong Kong on September 16.
Established in 2010, Nirav Modi is the only Indian jeweller featured on the covers of Christie’s and Sotheby’s catalogues, according to the company. It also cited its hugely successful sales at Hong Kong auctions as among the reasons why it decided to open a store in the city state.
Hong Kong actress Anita Yuen graced the opening of the boutique. Nirav Modi said the shop is meticulously designed to offer an exclusive experience to customers when viewing the brand’s iconic creations.
“Incorporating Nirav Modi’s signature floral and flowing designs and the paper-cut display art, the boutique provides an elegant and polished environment to showcase the company’s six core jewellery collections, in addition to unique high jewellery pieces and a curated selection of bridal jewellery,” said Nirav Modi.