Eagle sells its footwear and apparel at more than 5,000 retail outlets nationwide. These
outlets generally offer high-end, full-margin products and include Feet Locker, Lady Feet
Locker, Hippit Sporting Goods, and Road Running Sports. However, during the year ended
31 December 2011 and the period ending 31 August 2012, none of Eagle's customers
accounted for more than 10% of total sales (Source: Management Accounts).
Eagle has 35 independent regional sales representatives and 5 full-time staff to service their
largest customers - approximately 50. The independent sales representatives are paid on a
commission basis, and are prohibited by contract from representing other brands of running
shoes. All international sales are completed through one of 17 international distributors.
Besides the 5 full-time staff members mentioned above, there are an additional 35
employees in the sales department.
Eagle's website receives thousands of hits each day. Visitors cannot purchase products but
are linked to customers, with on-line purchase offerings.
Sales of running shoes are somewhat seasonal throughout the industry. Eagle's sales are
generally higher in the first and third quarters (January-March and July-September).