What makes a design great?
Form : What it look like?
visually apealing
colors are in harmony
well chosen typefaces
Feeling : stays on message
cohesire mood throughout
evolves the proper emotional response
Function: how somethings work
serves its purpose
easy to read & understand
executable(print,packaging,etc)
Good ads should be - simple & iconic
- representative of the brand
- able to tell a story without words
Business cards should be -organized & visually appealing
-created with the end -user in mind
-scannable and easy to read
Logos should be -instantly recognizable
-easily repurposed
-timeless & appropriate
What makes a great design is a whole lot.
Now you understand it, you'll almost always knows it when you see it.