In some European countries, products containing probiotics are marketed
as providing certain health benefits. As an example, one in the Netherlands has
been promoted as helping to maintain healthy cholesterol levels. Others have
been promoted as helping to maintain desirable intestinal microflora. With recent
approval to promote oat fiber and soy protein for specific health benefits in the
United States, it may be possible in the future for other functional foods, such
as those containing probiotics, to be marketed as providing certain health or nutritional
benefits to consumers.