The implication is that an organization must work to promote strong teamwork within
employees’ work groups, whereby supervisors and coworkers provide encouragement
for contributing to as well as using available knowledge gained and stored in the
form of explicit knowledge. As succinctly stated by Gordon Larson, Chief Knowledge
Officer of CNA, a Chicago-based insurance firm, “what makes employees share
and use shared knowledge . . . is the communication between supervisors and employees
(to the effect that these activities) can be beneficial and can help on the job
performance”; success stories are published in an internal newsletter called Inside
Scoop [74].