Starting from basics, while marketing and advertising frozen foods companies should invest all their efforts in understanding profiles of potential customers or customer segments and understanding the factors or key elements they are looking for in the product and what are from their expectations the brand. They should encapsulate their needs and wants and design products and promotional schemes accordingly.
The brand should also keep an eye on inflation and special religious or yearly seasons and design schema’s to promote frozen foods and their benefits at the same time. Managers can use surveys and questionnaires to find out about how their customers are feeling about products, what improvements they want their likes and dislikes etc.(Wiley, 2003). This insures that there is no communication gap between brands and their consumers.