Although the Japanese national culture scores moderately in this area (and demonstrates some tendencies towards both individualism and collectivism), a Dane will find the Japanese to be more group-oriented and place more emphasis on harmony of the group. This is also reflected in the communication style, where the Danes are far more direct, highlighting the wants and needs of the individual in what is said. By contrast, the Japanese will be more indirect, due to a reluctance to affect group harmony