the rapid advancement of technology has shaped this new wave of consumers to habituate doing quick multitasking[3]. For doing multiasking, the iGen has to divide their attention for pursuiting their tasks and they have to manipulate all their work at the same time, so generation Y might not pay all their attention to focus on tasks that they are working on[3]. The Gen Y tends to be socially aware; nevertheless, they care about valuing equality and social responsibility more than generation X who is thoughtless consumerism and mostly wants to win quick