o position themselves in the top choice, hotels need to build and nurture long term relationships with the individual business travelers. To build and maintain hotel guest loyalty, Starwood hotel can launch guest loyalty program that rewards members with points, when they stay at any Starwood hotel. These points can be redeemed for free hotel stays, hotel discounts, free gift certificates from retail and specialty stores, vacation packages and instant awards. Starwood can also launch online shop of home collection with the brand name ‘Westin home collection’. For existing customer Starwood can message them by hot offer in the time of their special occasion, such as, birthday, marriage day etc. On the other hand, introduction of spa in the hotel can attract the traveler and retain his loyalty.