parties, i.e. hotel owners. This represents a significant challenge for IHG, and similarly
other large hotel chains, which all wish to ensure good standards of HR practice across
their branded hotels.
Whilst accepting that this is a challenge, some comment has been made by the
workers’ organizations that much more could be done by the hotel chains to ensure good
HR practice in franchised and managed hotels. They feel that there is a definite imbalance
in the level of demands placed on a franchisee, between the very detailed requirements for
brand/customer facing issues (such as collateral, signage, uniforms and even crockery) as
compared to the light touch regarding workforce issues (training, development, working
conditions etc.)