Until the nineties, the company produced some of the best personal computers that could be found on the market, including the Apple brand, Macintosh and Power Mac computers. However, they saw a downfall in their sales after nineties as the competition began to increase and the company was then trying to figure out what to do differently to keep their company running. The year 2001 was a banner year for the company since this was the year that they introduced the Apple iPod, which is one of those devices that have many other companies copying, though none can be as good as the original.