Hill (2007) said that a firm could enter a foreign market on a large scale, but in such case, it had to face great risk. Or a firm can extend its business to a foreign country slowly, that is, on a small scale. In this case, the firm can have more time to gain information to reduce the risk. Through the figures we have got, we find that Red Bul generally was entering the foreign markets in the early way. In details, in 1984, this firm was founded. However, it was after 3 years that it just moved outside Thailand and established the first store in Austria. Thus, it is clear that Red Bull was expanding internationally just on a large scale. Furthermore, in 1995, Red Bull went out of North European market and came to USA. Next, in 1999, it went outside Europe and entered the Australia market; it extended its business to more over 100 countries .Therefore, we can make a conclusion that Red Bull was expanding from the psychically far countries markets.