The company has earned several early awards and accolades, including “Hot New Release” and “#1 Best Seller in Camping and Hiking Hydration” by Amazon.com. The company chose to leverage Amazon’s platform due to it’s customer-friendly interface, national fulfillment network, and global reach. One company executive shared: “we want to focus our energy on designing world-class products and delivering them through partnerships with leading retailers”. The company has plans to partner with other retail giants like Sears, NewEgg, and Rakuten over the coming months with international expansion slated for Q4 2015.