The main objective from Nudie jeans is not to make a profit on these t-shirts, as 10 euro will go directly to Amnesty International.
By the cooperation we show that we think that Amnesty International is doing a good job and we like to work with them.
This is the third collaboration with Amnesty International since Nudie jeans started, it is natural for us to continue the collaboration after the Human Rights theme that we had last time and an initiative like this goes well with Nudie jeans identity and profile as a conscious brand.
Through the cooperation, the publicity may increase our sales of our other products. By placing more orders with our supplier Armstrong, it will also to give us more importance there, and we can by that influence even more .This is beneficial both for our production but mostly the social and environmental work.