There is a direct relation between the image of the affected tourist destination and
the level of demand generated by tourists to visit it.
■ A proper strategic planning is needed in order to develop an effective imagemanagement
strategy. Considerable attention in planning long-term imagemanagement
campaigns should be devoted to the deflecting of potential crises
since such an approach has proved to be highly efficient.
■ Media campaigns cannot be utilized on a stand-alone basis when dealing with
security induced tourism crises. They have to be part of a comprehensive and concerted
effort operating in different yet complementary channels.
■ Media campaigns must be accompanied by overall improvement of the tourist
product, including the level of security provided to safeguard the life of tourists and
the quality of their tourist experience.