The major progress hasn’t gone unnoticed by the country’s most important retailers. They have
become much more supportive of our products over the past twelve months, which is reflected in
a significant increase in shelf space in their stores. In combination with the continued roll-out of
our own-retail stores, this has also elevated the brand experience at the point of sale remarkably.
So without a doubt, we have delivered on our US promise across all the different dimensions.
18 months ago, we declared the US as the most important priority for us as a management team.
And it makes me proud to see the momentum the adidas brand has gained in this all-important
market.