Packaged Snack Manufacturers who Enjoy Brand Loyalty in India
India has seen a surge in population as well as an increase in the income levels of the urban population, which has led to the rapid growth of its food industry. One of the biggest markets in the Indian food industry is the snack food market, which is currently flourishing. The driving factors behind its success are the eating habits of the populace and also the way packaged snacks have dominated the market due to ease of availability and consumption.
Most of the working professionals living in urban areas are a part of a nuclear family and have tightly scheduled, hectic lives. They travel long distances to and from work and also spend a major chunk of their day in their offices, which makes it difficult for them to get proper meals at the right times. Packaged snacks and savories come to the rescue in such cases. We are known for our attraction towards piquant snacks and spicy savories and it forms a significant part in any Indian household. The popularity of branded packaged snacks in the country can be attributed to this.
Popular Brands of Snack Manufacturers in India
Haldirams enjoys the biggest market share of the packaged snack food industry in the country. It produces a variety of snack products including savouries, sweets and dry fruits. Its products are available in all Indian states, which explains its dominance. Moreover, the brand has established itself so well that consumers trust its hygienic processing and packaging. Another brand that has a following among Indians is Pepsi Lehar, whose chief product is potato chips. Lehar produces different and unique flavours of chips and snacks, many of which are hot favourites among consumers.
There are a few other significant players in the market who enjoy consumer loyalty in packaged snacks. They are as follows:
DFM Foods: They have been one of the leaders in the nankeen business since more than two decades. DFM Foods manufactures the famous CRAX Corn Rings, which is their flagship product and quite popular among kids and adults alike. Their other products include Natkhat and CRAX Namkeens.
SM Foods: Peppy and Piknik are the two brands under which SM Foods markets its snacks. They have a variety of sub-brands namely Cheese Balls, Potato Rackets, Rings, Veggie Treat, Hi-Protein Crispies, Corn Puffs and Mixtures.
Mc-FillsIndia: The most popular products of Mc-Fills includes Ne Time, Ne Place, Ne Where and a few others. It is noted for the light and healthy snacks it manufactures.