Investments can suffer permanent losses in fair value that are not evident through equity method accounting. Such declines can be caused by the loss of major customers, changes in economic conditions, loss of a significant patent or other legal right, damage to the company's reputation, and the like. Permanent reductions in fair value resulting from such adverse events might not be reported immediately by the investor through the normal equity entries discussed previously. The FASB ASC (para. 323-10-35-32) provides the following guidance: