Thailand was early accomplice in bringing the Internet to Asia, and it has a enthralling, but
little-known, networking history. Thailand has started energetically embrace Internet in its many forms
across the marketplace. Over the last five years, admittedly starting from a very low base, the estimated
number of Internet users in Thailand has increased six fold. Figure 1 shows incredible growth of Internet
usage in Thailand from year 2000 to 2007 comparing to the increase of the population. As many
researchers indicated, more internet usage and more potential purchase online. Therefore, according to
the significant growth of Internet usage in Thailand, e-commerce is starting play an important role in the
social and business life.
YEAR Use