Hospitality businesses provide a natural context for mobile
technology, especially given the dynamic nature of the business,
the size and complexity of many hotel operations, and the need to
have managers visible and overseeing multiple areas of the business
(and sometimes, multiple properties) concurrently. To explore
the potential for mobile technology in hospitality business contexts,
we surveyed 70 full-service hotel property managers. The survey
was based upon two theoretical frameworks: technology adoption
model and innovation diffusion theory. Specifically, this study
addressed (a) hotel property managers’ intentions to use mobile
technology at work, (b) factors influencing their intentions, (c)
their suggestions for implementing mobile applications in different
departments, and (d) demographic characteristics of those who are
inclined to adopt certain types of mobile applications. This study
identified the top opportunities for mobile applications and found
adoption differences based upon the respondents’ demographics as
well as the factors of perceived enjoyment and relative advantages