The purpose of this research is to test the tourist’s perception in the choice of
selection a destination under the perspective of Bangladeshi tourism environment.
The survey instrument was employed by using convenience sampling procedure
on 250 tourists from significant tourist’s destination places from Bangladesh.
Exploratory factor analysis (EFA) followed by Confirmatory factor analysis
(CFA) was used to test the key influential attributes. Apart from that structural
equation model was also used to test the hypothesis of this study. The result shows
that most of the tourists perceived that selection of a destination highly depend on
destination brand image, internet adoption followed by customer’s satisfaction.
This research will assist the operators of tourism industry in Bangladesh to
understand the influential factors which are influencing tourist’s perception to
choose a destination that is unexplored previously by the past researchers.