As Kotler (2000, p.36) defined that satisfaction is a person,s
feelings of pleasure or disappointment resulting from comparing a product,s perceived
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performance (or outcome) in relation to his or her expectation. Additionally, Yi (1990) also
stated that customer satisfaction is a collective outcome of perception, evaluation and
psychological reactions to the consumption experience with a product/service.
In conclusion, customer satisfaction is defined as a result of customer,s evaluation
to the consumption experience with the services. However, the customers have different
levels of satisfaction as they have different attitudes and perceived performance from the
product/service.