Although 86 percent of respondents have not yet seen their mobility initiatives pay for themselves, about one in ten respondents to our survey reported having generated more than 100
percent return on their mobility investment in the last two years.
This group, which we deemed “mobility leaders,” were more likely than other companies in our
study to say their company posted exceptional financial performance.
For instance, just under half of mobility leaders (49 percent),compared with only (29 percent) of others said their company’s overall financial performance was far above the industry average.
Not surprisingly, mobility leaders also were more likely to report having made significant progress toward all of the mobile priorities covered by our survey, as well as to believe they have effectively adopted and deployed mobile technologies (69 percent versus 45 percent).
Importantly, leadership is not defined by a company’s size, product or service offerings,or location: Mobility leaders represent a wide range of countries and industries, as well as company revenues (although leaders are somewhat more likely to be very large companies those with $50 billion or more in revenue).
Helping to drive such compelling results are some underlying mobility approaches and practices
that leaders employ—and that are less evident among the rest of our survey sample. At a high
level, leaders are distinguished from other companies by a more ambitious, strategic and crosscompany approach to mobility that’s backed by active involvement of the company’s senior
leadership, a substantial monetary commitment to developing mobile capabilities, and a superior
methodology for developing and deploying mobile apps.
Although 86 percent of respondents have not yet seen their mobility initiatives pay for themselves, about one in ten respondents to our survey reported having generated more than 100percent return on their mobility investment in the last two years.This group, which we deemed “mobility leaders,” were more likely than other companies in ourstudy to say their company posted exceptional financial performance.For instance, just under half of mobility leaders (49 percent),compared with only (29 percent) of others said their company’s overall financial performance was far above the industry average.Not surprisingly, mobility leaders also were more likely to report having made significant progress toward all of the mobile priorities covered by our survey, as well as to believe they have effectively adopted and deployed mobile technologies (69 percent versus 45 percent).Importantly, leadership is not defined by a company’s size, product or service offerings,or location: Mobility leaders represent a wide range of countries and industries, as well as company revenues (although leaders are somewhat more likely to be very large companies those with $50 billion or more in revenue).Helping to drive such compelling results are some underlying mobility approaches and practicesthat leaders employ—and that are less evident among the rest of our survey sample. At a highlevel, leaders are distinguished from other companies by a more ambitious, strategic and crosscompany approach to mobility that’s backed by active involvement of the company’s seniorleadership, a substantial monetary commitment to developing mobile capabilities, and a superiormethodology for developing and deploying mobile apps.
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