The late 1970s and early 1980s saw two major new product introductions: the 24 oz. and 44
oz. sizes. The 24 oz. size was introduced by Hunt's and Del Monte in October 1978 as a consolidation
of the 20 oz. and 26 oz. sizes. Since, by that time, the 32 oz. size accounted for nearly one-half of
category volume, three smaller sizes (14 oz., 20 oz. and 26 oz.) seemed excessive. Manufacturers
believed that they would be unable to hold distribution for both 20 oz. and 26 oz. sizes. The 14 oz.