Use various photographic techniques and equipment
Capture subjects in commercial-quality photographs
Enhance the subject’s appearance with natural or artificial light
Use photo enhancing software
Maintain a digital portfolio, often on a website, to demonstrate work
carrying out research and preparation for a shoot;
working in different locations and in different circumstances to get the right image;
using an extensive range of technical equipment, including cameras, lenses, lighting and specialist software;
communicating with photographic subjects, putting them at ease, encouraging them and directing them;
arranging still life objects, products, scenes, props and backgrounds;