Identify the key characteristics of their products and services and their significance to the market
Review pricing policy and analyse pricing variables
In an over competitive industry dominated by just a few well-established and familiar brands it’s our job as an emerging brand to punch above our weight. We have to outdo our competitors in componentry, we have to outdo their warranty (braaap Lifetime Warranty), we have to offer more customization (choose any colour), we have to make it easier to purchase ($3 a day payment plans) we have to do more, be more.