A recent study suggests that consum

A recent study suggests that consumer reviews may be subjected to positive social influence bias, also known as inner circle bias. Through an experiment, the author manipulated the helpfulness
of OCR and found out that positive manipulations create a positive social influence that last several months. The negative manipulations, however, are offset by a correction effect that neutralizes the manipulation. The findings suggest that corporations can easily manipulate OCR and
the reviews should be considered with some level of skepticism