Following the boom in activewear, a new clutch of hipster-friendly brands
is championing adventurism and outdoor pursuits. Jordan Hufnagel and
James Crowe from Portland, Ore., co-founded West America, a line of
outdoor adventure staples, packaged on a sleek website with inspirational
travel content. Urban Outfitters has launched Without Walls, a line of
clothing targeting adventure-hungry Millennials. Some ranges are aimed
at adventurist women, like Bowndling, a new boutique line of Britishmade
adventure gear founded by Collyn Ahart that combines high-tech
functionality with beautiful design.
Expect more of this as adventure travel grows—adventure tourism is one
of the fastest-growing travel segments in the world, hitting a global value
of $263 billion in 2013, according to TTG Asia. It has increased 195% from
2011, says the recent UNWTO Global Report on Adventure Tourism
Following the boom in activewear, a new clutch of hipster-friendly brands
is championing adventurism and outdoor pursuits. Jordan Hufnagel and
James Crowe from Portland, Ore., co-founded West America, a line of
outdoor adventure staples, packaged on a sleek website with inspirational
travel content. Urban Outfitters has launched Without Walls, a line of
clothing targeting adventure-hungry Millennials. Some ranges are aimed
at adventurist women, like Bowndling, a new boutique line of Britishmade
adventure gear founded by Collyn Ahart that combines high-tech
functionality with beautiful design.
Expect more of this as adventure travel grows—adventure tourism is one
of the fastest-growing travel segments in the world, hitting a global value
of $263 billion in 2013, according to TTG Asia. It has increased 195% from
2011, says the recent UNWTO Global Report on Adventure Tourism
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