THE ENTREPRENEURSHIP BEHIND RED BULL
Understanding the entrepreneurship underlying the success and growth of Mateschitz and the Red Bull brand begins first by asses ing what 'entrepreneurship' actually entail . ver time, a number of ways in which individuals can pursue entrepreneurial opportunities have been suggested, including pursuing:
• new method of production;
• new sources of supply;
• new products or services;
• new rnarkets;
• new form of organisation; or
• a combination of these.4