Medgar Evers was also instrumental in James Meredith's admission into the University of Mississippi and orchestrated the first economic boycott of downtown Jackson, Mississippi, merchants. Evers became increasingly recognizable throughout the state and nation due to his efforts and dedication. As his popularity increased, so did the harassing phone calls and death threats. Despite the hostility many felt towards Evers, he continued the fight for civil rights. Though Evers did not want to be a martyr, he said, "I am looking to being shot anytime I step out of my car . . . if I die, it will be in a good cause.