This chapter looks at literature in the filed of online hotel reservation. It focus on customer loyalty by using e-service quality to encourage visitor to repurchase on the hotel website. furthermore, this chapter explore internet users attitude in term of three factors, that is customer satisfaction, customer trust, customer commitment.
This chapter reviews academic research in the field of aviation with a focus on the emergence of LCCs identifying the advantages of LCCs over rivals, as well as air travellers’ attitudes towards the purchase and repurchase intentions of LCCs. This literature review includes related definitions and theories to help present and illustrate the concept.