- Write a well paragraph in which you compare and contrast two magazine ads about the same type of product. An ad comparison of two types of perfume would be fine, while an ad comparison of a car and a shoe would not. There should be a common basis of comparison (the product) but a divergent way of presenting the product (the ad). Please keep in mind that your writing should be about the ad, not the product. Use the brainstorming techniques and organizational tips we have learned in class to develop, organize, and write your paragraph. In your conclusion, please include an evaluation – which ad do you think is more effective?